Discount Liquor, Inc. - Milwaukee

5031 W Oklahoma Ave, Milwaukee, WI, 53219, United States
(414) 545-2175
Latitude: 42.98841, Longitude: -87.97718

no website added

  • Monday: 9:00 AM – 9:00 PM
  • Tuesday: 9:00 AM – 9:00 PM
  • Wednesday: 9:00 AM – 9:00 PM
  • Thursday: 9:00 AM – 9:00 PM
  • Friday: 9:00 AM – 9:00 PM
  • Saturday: 9:00 AM – 9:00 PM
  • Sunday: 10:00 AM – 2:00 PM
Wifi Available
Cask Beer
Indoor Smoking
Available Parking
Beer Pricing: $$
Public Transit
Proper Glassware
Outdoor Seating
Family Friendly
Selection: 4.82 | Atmosphere: 4.00 | Service: 4.54
out of 100
Overall Beer Mapping Score
Based on 7 reviews.
Score from Google Reviews:
out of 5
View Google reviews
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beerwolf77 (34)
Monday 16th of January 2012 11:12:56 PM
I work about five minutes from this place so I stop here at least once a week. I suppose I should add my opinion of the this beer mecca.

First off it's not exactly a looker from the outside(or once your in for that matter) After passing through the doors take look to your right and prepare to drool. A double sided isle of beer that seems to go on forever. The isle is capped in front by a feature shelf with singles and other special brews they are pushing at that moment. The left side starts with the largest array of foreign crafts I've ever laid eyes on. This slowly blends into US craft beers from all over the country. On the right is the local Illinois and Michigan shelves. Just about anything you could ask for from any of these states. The back wall is about half cold craft and half BMC.

The service seems decent although I've never really asked for help. The one drawback to the place is all the delivery guys running around the place. Everytime I'm in there they have at least three or four guys with dolley pushing beer through the tight isles. It can be a nut house on Fridays.

Overall the prices are unbeatable and selction is phenominal. I'm so glad it's just a short drive from my shop.
Selection: 5 | Atmosphere: 3.75 | Service: 4.5 | Food: N/A

emerge077 (360)
Friday 4th of June 2010 10:59:04 PM

Discount is just an amazing place, full of wonderment of all things beer. I've been coming here for over 3 years now, and still get that "kid in the candy store" feeling. They have the widest selection in WI to my knowledge.

On a saturday afternoon, the place was buzzing, with alot of traffic in the beer aisle. Marie the beer goddess was there fielding questions for customers, and another helpful staff person got a case from the back for me. Near the coolers there was a dedicated New Glarus shelf, with singles of seasonals and the unplugged series. There was an island of assorted Weyerbacher and Tyranena BGW series beers, and other assorted limited items. This is where you can find almost every WI made bottled craft beer, minus LL and Viking. Rush River, Furthermore, Central Waters, Capital, the list goes on and on. A cool little niche of limited singles sits on the corner shelf, in the middle of the aisle, opposite a small rack of glasses. The little glassware alcove near the entrance is also fun to look through.

Import selection is just massive, and recently they put in a new shelf high above the Belgian section, looked like they would be expanding. Tons of Germans and Belgians, also Italian and Danish, and obscure labels from just about everywhere else. About 6 Cantillons are front and center...I heard a lady remark "$27 for one beer?!?" about St. Lamvinus, that can run almost $40 in Chicago. Prices are great, and they make an effort to offer some singles, though there's no mixed 6-packs. Checkout is generally friendly and they put your beer in a box for you.

They are open 9am-9pm, which are pretty flexible hours.
Selection: 5 | Atmosphere: 4.5 | Service: 4.5 | Food: N/A

crossovert (22)
Tuesday 25th of May 2010 03:03:25 PM
Wow, such a store.

I don't even know where to start with this place. Well, you walk in and theres a nice display of glassware all for really cheap prices, most regular glasses we 2-3$ and rarer stuff like the Kwak glass was only 10. After this quick detour I walked ahead and to the left to find more glassware and a huge display of trappist extravaganza will most bottles a dollar cheaper than anywhere else.

Then you turn to your left and it hits you, the WALL. Top to bottom, side to side just a MASSIVE aisle of almost anything you could imagine, harder to find beers like Quoellfrisch and Jolly Pumpkin (to just name 2 of the many I saw), and a plethora of beers from a host of countries. They even have the bottle of syrup to go with your Berliner Weisse if your into that. And the prices are dirt cheap. Not only that but I left with a huge haul of about 30 bottles from all over and not one was even near its due date. Also FFF for 4$ cheaper on average than in IL.

The service was top notch with an older bearded guy there to answer any question. He knew exactly when each new shipment of beer came in and was willing to stock new beers as well. A really nice guy, and he was constantly filling shelves because people just kept coming in and buying huge supplies of beer and alcohol which he would immediately restock.

It's too hard to explain the aura of this place, just go there.
Selection: 4.75 | Atmosphere: 5 | Service: 5 | Food: N/A

wbfarr (43)
Sunday 18th of May 2008 02:43:09 PM
I can't vouch for the service except to say people were friendly and there were a lot of them, and I'd bet they know their stuff, so i'll trust Hopsing on this one. Atmosphere? Somewhat dirty liquor store. So what?

Selection? Well, I'm writing this as an IL resident knowing most WI stuff doesn't make it to his state. So let me say this for Discount's selection: "Wow!" First off, a great selection of European brews, including Eastern European. Second, most of the national craft brews were there. But for me...

Furthermore Brewing -- including stuff I hadn't heard of. Tyranena, including the Brewer's Gone Wild! stuff that Tyranena says you probably can't find anymore. Central Waters is back, hugbee. Breweries I'd never heard of. No New Glarus??? -- maybe there was a run. The new Sierra Nevada Harvest was there -- haven't seen that here yet. Oskar Blues' Ten Fidy was there in individual cans (which unfortunately each rang up as four-packs, I discovered to my chagrin back home. Bummer. Should have checked there). Capitol and Sprecher, including the stuff difficult to find in IL. Schell. (Edit -- and more found on my second visit, and it's to my discredit that I can't remember the names now -- non-local brews that nevertheless don't exist in Illinois -- actually quite amazed to find them. More Belgians than before. Still no easily-found New Glarus, though!)

Prices were the same as Chicago burbs for the stuff that is available in both states.

Originally, I had compared the selection to the better Binny'ses in IL -- but that was wrong -- Discount is better. I'm not sure I've seen better in my limited experience in the Midwest.
Selection: 5 | Atmosphere: 3.5 | Service: 4.5 | Food: N/A

HopSing (9)
Tuesday 10th of July 2007 08:05:26 PM
So it's dirty? Big deal.

I've now been to Discount twice. The first trip was when my Wife was in Germany and I was planning activities for the kids. I think it was in late March.

The Milwaukee Zoo seemed like just the thing, especially since it provided a thinly veiled opportunity to hit Discount on the way home.

The kids, when sated after institutional pizza, pop and cotton candy, and having been on forced march on blacktop for a few hours, tend to more compliant to Daddy's urgings not to discuss the "side trip" with Mom.

Anyway, the reviews posted below mine cover most everything that I would say. As I said, I've been twice (the second trip was for fireworks, wink wink, nudge nudge) and I have encountered whom I call "the beer chick" both times.

On both occasions, she has been stationed in the craft aisle, directing her minions and dealing with sales reps. I have patiently waited to ask her questions about the inventory, which she has consistently answered without hesitation, and in doing so displayed a sincere and thorough knowledge of the craft beer "scene" in the region.

Great selections of Tyranena and New Glarus limited runs after they're gone from, (or never showed up at)Kenosha Woodman's or Tenuta's, and a solid, well priced representation of every other quality (and not so quality) craft made or sold in Southeastern Wisconsin.

$185 bucks the first trip (KBS + Double Crooked Tree). $75 the second (Devil Made Me Do It + Belgian Quad). I'll probably go back next week.

As much as I love Murray's, the run is just a shorter one.
Selection: 4.5 | Atmosphere: 3.5 | Service: 5 | Food: N/A

beerinator (131)
Monday 25th of June 2007 10:06:22 AM
I only recently had the pleasure of visiting Discount Liquor (yesterday!). My trip down the aisles was a bit of a whirlwind because we were on a semi tight schedule. But I was not disappointed here.

There is a lot of beer on display here. Everywhere you turn on the beer aisle showed some great beers that likely wouldn't be available elsewhere. There were beers here that had long disappeared from Chicago area shelves (Two Bros 10, Goose IIPA/Bourbon County) and there were beers here that probably were even difficult to find in Wisconsin (the older Tyranena or New Glarus Specialties).

I will definitely plan to visit Discount again when I am in town! There is a nice parking lot around on the side. The service seemed fine and the atmosphere on the inside was all business and very little glamor.
Selection: 4.75 | Atmosphere: 3.75 | Service: 4.25 | Food: N/A

hugbee (75)
Thursday 24th of May 2007 07:05:14 AM
You poor poor bastards....

Discount liquors is a place you read about and hear about but you just go to your local place and don't make it over much... it's your loss...

I love discount liquors on oklahoma and if i could marry it I would..

The selection isn't what matters here, it's solid and good... it's the prices that matter, the sales (7.99 dreadnaught as of this post) the glassware, and anything else you find here'll be cheaper than most and WAY cheaper than IL prices, let me tell you. But the selection is badass (it does matter) Most stuff wisco sans Central waters (which they used to carry) Lake louie (not outside madtown) and no furthermore (which upset me) but everything else tyranena, new glarus, south shore, lakefront (who cares about lakefront) sprecher, and most other commonly available wisco beers are there... a excellent selection of american craft including founders, dh (one, two three and fore) Fort collins brewery (including the smoked dopplebock) Oskar blues, fishtale (old woody, detonator, leviathan) founders, and specialties like vintage GI bourbon county and Dogfish WWS... 05, 06 on both... and they still have DH Double crooked for like 10 a 4 pack. The belgian section has a good amount of diversity and there's a handful of beers not seen in the chicago markets, most are cheaper by 50c to a dollar... the polish and english sections are about equal ... but it's pretty staggering on the first visit... took a friend in there and a $175 later we left.... I only spent $20, but I knew the awesome power of discount liquors... and left most of my credit in the car plus it was near closing so I couldn't go get it...

walked out with two 4 packs of devil made me do it imp. porter and new beer ettaler kloster edel hell (which will be drank this coming weekend, so excited)

this place has four other things you need know about... one as you walk in, there's a glassware section... it's pretty good... check it out.... secondly as you walk in and head toward the beer aisle past the miller mountian the tries to woo you... there's usually a cart full of even more so discounted beer... this can be a treasure trove or a garbage can.... but don't dismiss it. and when in the back by the 5ish cold doors of craft, look to your right... at the bmc producks and look at the cute little bottles of miller and bud.... they have all kinds of funky miller products in here for your perusal and amusement... it is to laugh....

atomsphere is crap. Total crap... the place is old, the building is ugly, it looks like a bmc mom and pop shop... but you know... that's fine. Some of the ugliest liquor stores I know of are awesome because you can be ugly as hell, but it's what's inside that matters... specially with liquor stores... and this one delivers with a punch in the face.

service is average, unless you need kegs ordered then it goes from average to awesome. you know what you want in there... it's just what you find is usually more than what you came for...
Selection: 4.75 | Atmosphere: 4 | Service: 4 | Food: N/A
The front door at Discount
The front door at Discount
Image credit: beerinator
Uploaded: June 25, 2007 07:12 AM
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